Sippin’ Wine on That There Lanai of your Poipu Vacation Rental July 31, 2009
Posted by Herb in : 1 , trackbackWith the success of Two Buck Chuck wine from Trader Joes, it was only a matter of time before there was competition. With these tough economic times Wal-Mart has announced that, sometime in 2009, it will begin offering customers a new discount item, Wal-Mart’s own brand of wine.
The world’s largest retail chain is rumoured to be teaming up with Ernest & Julio Gallo Winery of Napa to produce the spirits at an affordable price – in the $1 to $3 range.
Wine connoisseurs may not be inclined to put a bottle of Wal-Mart brand into their shopping carts, but “There is a market for inexpensive wine,” said Kathy Micken, Professor of Marketing at University of Arkansas in Bentonville. “However, branding will be very important.”
Customer surveys were conducted in order to determine the most attractive name for the Wal-Mart wine brand. The top 10 surveyed names in order of popularity were:
10. Chateau Traileur Parq
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can’t Believe it’s not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
P.S. Don’t bother emailing to state you know this this is a hoax. I know possum is not really a white meat.KauaiHerb
Comments»
no comments yet - be the first?