Bulletins – Hawaii Information Service

With everybody and his brother talking about the slump in the housing market, agents are looking for more creative and interactive ways to reach new prospects. As I was browsing through my RSS feeds today, I thought I would share some of the more interesting new Real Estate marketing ideas I found around the web with you. Enjoy!

Local Jacksonville, FL Agent Hits the Streets to Drum Up New Business
http://www.youtube.com/watch?v=bZXbZDbCze8 (YouTube Video, Under 60 seconds)

Do You Twitter? If so, you can now prospect to other local Twitter users in your market area using TwitterLocal.net. Don’t even know what Twitter is? Read this article. It will get you started.

Creating a Killer Listing Presentation – Web 2.0 Style

__________________

Blog Post by
Beth Berry
Director of Sales and Marketing
Hawaii Information Service
AlohaLiving.com
Beth@AlohaLiving.com

Interesting article from The Associated Press on why Real Estate TV is hot, even when the market is not. It all seems to center around how to increase a home’s value. Send a link to your sellers and prospects today, and maybe tonight when they’re channel surfing on cable, they’ll remember why they hired you to guide them through the transaction process. Enjoy!

HGTV had its highest prime-time ratings ever in January. Nine of its top 10 series deal with the housing market, including “House Hunters,” “My First Place,” “Hidden Potential,” “Buy Me” and “Design to Sell.” The network did a special Feb. 29 theme day of “taking the big leap,” or investing in that first house.

“What’s driving interest right now is that people are worried about it — `what’s the value of my home? How can I increase interest in my home?’” said Jim Samples, HGTV president. “And then there’s the `life goes on’ factor. People are still changing jobs, families are still getting bigger. If anything, they tend to nest in this environment.”

Read the Full Article Here
Copy & Past this Link into your E-mail: http://ap.google.com/article/ALeqM5iioXuTQw4TjzUXmrsEPvolyeV6iwD8VAB64O1

————————–

Blog post by Beth Berry
Director of Sales and Marketing
Hawaii Information Service
Aloha Living Network
beth@alohaliving.com

Want to keep your clients up to date on today’s hottest industry news? Drop them an e-mail with links to the following articles and your take on what this means to you and your clients, or use these stories to inspire a great blog entry this week.

Mortgage Rates Lowest Since 2005- Rates on 30-year mortgages dropped for a third straight week to the lowest level since the summer of 2005 as worries intensified about the current economic slowdown.

Freddie Mac, the mortgage company, reported Thursday that 30-year, fixed-rate mortgages averaged 5.69 percent this week.

—————-

Not your average housing bubble-Normally when analysts and economists talk about housing bubbles, they’re talking about price points: steep increases followed by steep declines.

A recent article published by the Journal of American Planning Association (hat tip to WSJ’s Development Blog) examines what it calls a “generational housing bubble” that the authors say could wreak havoc on the housing stock when baby boomers shift out of home buying mode and mainly into home selling mode.

————–

Anatomy of a Panic-The global financial markets have just begun to recover from a financial panic that has driven some 43 stock markets around the world down over 20 percent a piece from their most recent all-time highs. In the parlance of the financial world, that means that there are 43 “bear markets” in stocks occurring simultaneously around the planet, including a bear market that’s mauling Wall Street.

____________________________________________
Blog Update by Beth Berry
Director of Sales, Marketing, and Communications
beth@alohaliving.com