Because of their journal-like nature, blogs tend to be top heavy with the “warm and fuzzy” — more personal information and anecdotes, and less facts and figures of the real estate market. Make sure you mix it up. Don’t be afraid of numbers – stats are fun! You will find that blogging about current average prices, market statistics, and so forth will significantly enhance your reader’s experience.
And unlike traditional forms of marketing, such as postcards and newspaper ads, there are no space constraints for blog posts. This gives you ample room to go into detail about the numbers. To a consumer this information can sometimes be daunting, so don’t hesitate to include a helpful graph or table (both can easily be made in Excel) so that the customer can visually see what it is you are trying to explain.
You can even attach an Excel spreadsheet so readers can download it and play with the numbers on their own.
With any form of marketing and communication, different consumers respond in different ways. Delivering a mix of data focused entries, as well as journal-like entries, ensures that everyone will get your message.