Facebook is not just for kids anymore. Once limited to college students, it is now open to the public and has over 200 million users worldwide.  And Facebook has become much more than a place for connecting and playing with friends.

My own resistance to using Facebook was eventually overcome by the fact that it’s simply one of the very best ways to keep track of friends and colleagues, old and new, near and far.  And why not?  Posting information and photos and – most importantly – expanding your network is incredibly quick and easy.  And that makes Facebook a great platform to further your social and business relationships alike.

Without a doubt, people now turn to the web first to find information. They’re now turning to the web to make and sustain connections with other people. Facebook can be used for virtually any business or organization, offering its contacts a steady feed of information to help keep them “top of mind.” Unlike most marketing channels, the people who choose to connect with your company on Facebook have opted in to receive your announcements – they’re more likely to react and engage, to pass things on or take advantage of special officers.

And Facebook connects with other social networks and online services.  You can update your Facebook status and post information via Twitter or upload photos from your mobile phone.  Facebook can become the hub of your online activities and marketing efforts, and you can interact with it from almost anywhere.

If you’re not part of Facebook yet, but are intrigued by what it can offer to your business, here are some great tips on how to set up a business page in Facebook:  http://www.startupnation.com/forums/8805/3/1 and go here: http://www.facebook.com to sign up!