The economy is in crisis, home prices are dropping, and people are tightening their financial belts.  Given all of this, many have the misconception that now is the worst possible time to purchase a home.  In fact, the opposite may be true.

Even though mortgage companies and banks have narrowed the field when it comes to approving loans, they are still lending to those who can meet their criteria – and I know you have clients who are perfect candidates.  So break out your client list, find those qualified first time home buyers and savvy investors, and let’s get crackin’.

The order of the day? Narrow your sphere to a specific list of people who are perfect home buying candidates right now. Target them via personal e-mails, e-blasts, phone calls and mailers spelling out why you think they are ready to buy NOW.

Here are a few good reasons to start with: home prices continue to drop, mortgage rates are also on their way down, and there are many sellers out there who are desperate and willing to negotiate to get the deal done.

And here are a few things you should include in your communication with them:

  • Remind first time homebuyers and investors that they are in a unique situation in that they don’t have to sell something in order to buy – putting the market on their side.
  • Provide first time home buyers a rent vs. buy chart to demonstrate the benefit of buying over renting for the next few years.
  • Tell them WHY you think they are ready to make this move, despite the current conditions.
  • Use REsearch to find and send them examples of homes that you feel can demonstrate that what they are looking for IS out there. It helps when people can visualize what you are suggesting when there is an actual home and price in front of them.

A wise person once told me that it is ALWAYS the right time to buy, regardless of the market or economy, if you are in the position to do so and you find the right opportunity.  Encourage your clients in this position to take advantage of what may be a chance of a lifetime.