Many real estate brokers feel that the MLS consumer-facing website is a threat to their broker site; that if the MLS site were not there, the broker site would somehow, miraculously, receive all of the visits online that would have formerly gone to the MLS site. One broker felt so strongly in the Chicago area that he convinced the MLS organization to take down their very successful website. The result? The broker has exactly the same market share now as he has when the MLS site was active.

Extensive research for Realtor.com and Cyberhomes disavow that claim. Some 83% of all consumers preferred visiting the MLS website because
the consumer feels

1) MLS data is more accurate
2) MLS site is non-threatening
3) The consumer can set up their own searches without fear of being contacted by an agent

All consumers who visit AlohaLiving.com are redirected to the listing broker; so the listing broker is eventually going to get all of those contacts anyway. Let the inquiries pass through AlohaLiving.com to build traffic!

The power of the broker cooperative effort is self evident in the success of the MLS where every listing is part of an inventory that is available to every agent to sell. The concept behind AlohaLiving.com is the same …. combining the power of every broker behind AlohaLiving.com to deliver as many visitors as possible builds AlohaLiving into the most dominant website in the State of Hawaii, attracting even more visitors than all of the broker websites combined. It’s called “nexus” .. where the total is greater than the sum of the individual parts.