Interesting article from The Associated Press on why Real Estate TV is hot, even when the market is not. It all seems to center around how to increase a home’s value. Send a link to your sellers and prospects today, and maybe tonight when they’re channel surfing on cable, they’ll remember why they hired you to guide them through the transaction process. Enjoy!
HGTV had its highest prime-time ratings ever in January. Nine of its top 10 series deal with the housing market, including “House Hunters,” “My First Place,” “Hidden Potential,” “Buy Me” and “Design to Sell.” The network did a special Feb. 29 theme day of “taking the big leap,” or investing in that first house.
“What’s driving interest right now is that people are worried about it — `what’s the value of my home? How can I increase interest in my home?’” said Jim Samples, HGTV president. “And then there’s the `life goes on’ factor. People are still changing jobs, families are still getting bigger. If anything, they tend to nest in this environment.”
Read the Full Article Here
Copy & Past this Link into your E-mail: http://ap.google.com/article/ALeqM5iioXuTQw4TjzUXmrsEPvolyeV6iwD8VAB64O1
Blog post by Beth Berry
Director of Sales and Marketing
Hawaii Information Service
Aloha Living Network